Energy saving tips
2007 – 2007
Borg & Co. has assisted IKEA and WWF with expertise in the development of campaign materials.
In a collaboration between WWF and IKEA, Borg & Co was responsible for the coordination and formulation of IKEA's energy-saving tips on the websitewww.gillajorden.se. Borg & Co's duties included making calculations on energy saving potentials, examining first articles and advertisements, and producing information to the microsite. The work also involved being responsible in overseeingthat IKEA's campaigns for CFLs contained accurate information on environmental and energy related issues.